About
Built by an operator. For operators.
Legend of Growth helps DTC founders and growth leads make paid growth more profitable by improving paid ads, conversion, and measurement together.
How we work
Operators, not consultants
Built on 8+ years of in-house growth work: managing $10M+ in paid spend, running CRO programs, and being accountable for the results. We do not hand over a deck and disappear. We do the work.
Profit over platform ROAS
A campaign can look great in Meta or Google and still lose money. We connect paid ads, conversion, and measurement so the work shows up in the numbers you run the business on: blended CAC, MER, margin, and payback.
Open by default
Most agencies keep their playbook secret. We publish ours every week. Writing it down keeps our thinking honest, and you can see how we work before you ever pay us. Early subscribers help shape what comes next.
Founder
I like building useful things.
Before Legend of Growth, I spent 8+ years running growth inside consumer, health, education, and software companies. Across those roles and advisory work, I managed $10M+ in growth marketing spend.
I started this practice to give DTC operators the kind of help I wanted in-house: one senior person, close to the work, with clear priorities and honest numbers.
Outside work, I'm usually reading, learning a language, walking through Paris, or taking photographs somewhere else.