Service
Measurement + Strategy
Better growth decisions start with numbers people trust. We rebuild the model, the measurement layer, and the 90-day plan so paid ads, conversion, and leadership decisions all use the same evidence.
How it works
The margin model
We build or rebuild the operating model that connects marketing to the business: spend, blended CAC, MER, contribution margin, payback, retention, and inventory constraints. Simple enough that leadership actually uses it every week.
The measurement layer
Server-side events, CAPI, GTM cleanup, standardized naming, post-purchase surveys, holdout design, and clear rules for what counts as paid, organic, returning customer, and incremental revenue.
The next 90 days
A written roadmap that says what gets tested, what the CAC target is, where the MER guardrail sits, how the budget is allocated, and what has to change on the site before spend rises. Reviewed monthly, rewritten quarterly.
Deliverables
What you get.
- Growth model tied to your financials
- Measurement and attribution audit and rebuild
- 90-day growth roadmap, rewritten quarterly
- Monthly review with leadership
Best for
- DTC founders and growth leads who no longer trust platform attribution
- Brands that need a margin-aware model before increasing paid spend
- Teams considering their first senior growth hire – we help scope it
Other services
Next step
Start with a free CAC audit.
A free 30-minute review of your paid account, funnel, and numbers. You leave with the three highest-impact fixes, whether or not we work together.