Service
Paid Acquisition
Paid ads work when creative, budget, and measurement move together. We run Meta, Google, and TikTok with a weekly creative testing cadence, clear kill and scale rules, and reporting that shows whether spend is profitable.
How it works
Why CAC rises
Old winning ads run too long, creative fatigues, and CAC climbs. The account may get blamed when the testing process is the real problem.
We rebuild that process around a steady creative cadence, cleaner conversion feedback, and budget decisions that look beyond platform ROAS.
What we run
Meta and Google are the default stack. TikTok, YouTube, and other channels get added when there is evidence your buyers are there, not to fill out a calendar.
New creative ships on a fixed weekly cadence – typically 8–12 new concepts a week across hooks, angles, offers, and formats. Every test has a learning goal, a kill rule, and a scale rule.
How spend gets judged
Platform ROAS is useful for comparing ads inside one platform. It does not tell you whether spend is profitable. We connect paid reporting to backend revenue, contribution margin, post-purchase surveys, and incrementality checks so budget decisions rest on numbers you can trust.
Deliverables
What you get.
- Full audit of the current paid and measurement stack
- Weekly creative-test cadence (8–12 new concepts)
- Tests organized by hook, angle, offer, and format
- Budget allocation reviewed against margin
- Incrementality testing from the second quarter
- Quarterly written report you can take to leadership
Best for
- DTC brands at $1M-$25M annual revenue scaling beyond founder-led paid
- Founders and growth leads spending $30k+/month on paid with rising CAC
- Operators who want a senior partner doing the work, not supervising it
Other services
Next step
Start with a free CAC audit.
A free 30-minute review of your paid account, funnel, and numbers. You leave with the three highest-impact fixes, whether or not we work together.