Paid Acquisition · · 1 min read
Paid spend that compounds
Most agencies optimize for the campaign that pops once. We optimize for the system that pops every quarter.
by Shamir Islam
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Essays and weekly teardown notes on the decisions that move CAC, conversion, MER, and measurement. Start with the latest piece or get the next one by email.
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The Playbook
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Long-form on paid + CRO – attribution, CAC, creative testing, MMM, pricing, offers, and landing pages.
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Marketing mix modeling, multi-touch attribution, incrementality testing, and which questions each actually answers.
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Meta, Google, TikTok, LinkedIn. What works in 2026 vs what worked in 2022.