Service · 03
Measurement + Strategy
Better growth decisions start with numbers people trust. We rebuild the model, the measurement layer, and the next-90-days plan so paid, CRO, and leadership decisions use the same evidence.
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01
The margin model
We build or rebuild the operating model that connects marketing inputs to business outputs: spend, blended CAC, MER, contribution margin, payback, retention, and inventory constraints. The kind of model leadership can use every week.
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02
The measurement layer
Server-side events, CAPI, GTM cleanup, standardized naming, post-purchase surveys, holdout design, and clear rules for what counts as paid, organic, returning customer, and incremental revenue.
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03
The next 90 days
A written roadmap that says: this is what gets tested, this is the CAC target, this is the MER guardrail, this is the budget allocation, and this is what has to change on the site before spend rises. Reviewed monthly, rewritten quarterly.
What you get
Deliverables
- 01 Growth model (tied to financials)
- 02 Measurement + attribution audit and rebuild
- 03 90-day quarterly growth roadmap
- 04 Monthly review with leadership
Best for
- + DTC founders and growth leads who no longer trust platform attribution
- + Brands that need a margin-aware model before increasing paid spend
- + Teams considering their first senior growth hire – we help scope it
Engagement
Diagnostic – $2,500 / Project – from $8k
Pause or stop any month with two weeks' notice. Pricing structured so we earn the renewal monthly.
Free 30-min CAC audit · No deck, no pitch
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