Service · 01
Paid Acquisition
Paid works when creative, budget, and measurement stay close together. We run Meta, Google, TikTok, and creative testing with clear kill rules, scale rules, and a view of whether spend is creating real margin.
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What goes wrong with paid
Most DTC paid programs decay because the account relies too long on old winners instead of creating the next ones. CAC drops for a season, creative fatigues, landing pages waste budget, and the operator concludes paid is broken.
It usually is not broken. The operating rhythm is. We rebuild paid around faster creative testing, cleaner conversion feedback, and budget calls that look beyond platform ROAS.
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What we run
Meta and Google are the default stack. TikTok, YouTube, Reddit, and other channels get added when the audience signals say so – never because the calendar said it's their turn.
New creative is tested on a fixed weekly cadence, typically 8-12 net-new concepts a week, broken into hook / angle / offer / format lanes. Each test has a learning goal, a kill rule, and a scale rule.
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Where media meets measurement
Platform-attributed ROAS is useful for comparing ad sets within a platform. It is not the source of truth for whether spend is profitable. We connect paid reporting to backend revenue, contribution margin, post-purchase surveys, and incrementality checks.
What you get
Deliverables
- 01 Full audit of the current paid + measurement stack
- 02 Weekly creative-test cadence (8-12 concepts/wk)
- 03 Hook / angle / offer / format test lanes
- 04 Budget allocation reviewed against margin
- 05 Incrementality testing rolled out by quarter 2
- 06 Quarterly written report operators can take to leadership
Best for
- + DTC brands at $1M-$25M annual revenue scaling beyond founder-led paid
- + Founders and growth leads with >$30k/mo in paid spend and CAC drift
- + Operators who want a senior paid partner at the keyboard
Engagement
Growth Partner – $12k/month
Pause or stop any month with two weeks' notice. Pricing structured so we earn the renewal monthly.
Free 30-min CAC audit · No deck, no pitch
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